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RedEye
In addition to news, sports, pop culture and entertainment sections daily, RedEye offers expanded features throughout the week that cater to our readers' busy lifestyles!
| Demographic Profile |
Total Market Adults |
RedEye Readers* |
Targeting
Index |
| Gender |
Men
Women |
48%
52% |
50%
50 |
104
96 |
 |
| Age |
18-34
35-54
55+ |
32
40
28 |
47
43
11 |
147
106
40 |
|
| Education |
College Grad+
Some College |
28
28 |
32
64 |
115
114 |
|
| Household Income |
$100,000+
$75,000+
$50,000+ |
22
39
62
|
13
36
61 |
65
89
99 |
|
| Household Data |
Single
Own
Rent/Other
|
55
46
54 |
51
40
60
|
116
63
181 |
|
*Average issue readership
Source: Gallup Chicago Media Usage and Consumer Behavior Poll ©2007. |
Daily Content
 |
|
Daily Features: |
- Monday
CareerBuilder QuickFind Job Listings
Eye Contact - Column highlighting which celebrities hit Chicago
Lipstick Mystic: Romance horoscope
- Tuesday
Fitness
Going Public - CTA column
- Wednesday
20+ Page Mega Metromix
Wearwolves - RedEye's fashion police
Hey CTA - CTA riders sound off
Hump Day - Sex column by single guy
Dustin J. Siebert
- Thursday
Local shopping
Boy on Boystown - Sex column by Boystown
resident Jason Steele
Chi-tunes - A showcase of local bands
- Friday
Bag Boy
Movies
The Gina Spot - Sex column by single gal Gina B
|
Publication Information
| Published: |
Monday-Saturday |
| Zoning: |
Preprints ZIP zoning available on Saturdays |
| Order Deadline: |
10am
2-3 days prior to publication |
| Material Deadline: |
5pm
2-3 days prior to publication |
| Color deadline 24 hours prior to material deadline. |
Weekend Content
 |
|
Weekend Edition Features: |
- Shopping: Local trunk shows and sales listing
- Movies
- Weekend Playlist - What to do, see, check out this weekend in the city
- Wearwolves: RedEye's fashion police
- Chi-tunes: A showcase of local bands
- Ask Clinton: Fashion advice from TLC's "What Not To Wear" fashion guru, Clinton Kelly
- Urban Marketplace
|
Special Sections
| January |
| 7 |
Find the Perfect Job |
| February
|
| 7 |
Auto Show |
| 14 |
Weddings-Marriage "I-Love" (1) |
| 21 |
Weddings-Marriage "I-Love" (2) |
| 22 |
Oscars Preview |
| 28 |
Weddings-Marriage "I-Love" (3) |
| March |
| 6 |
Weddings-Marriage "I-Love" (4) |
| 17 |
NCAA Tournament Preview |
| April |
| 24 |
North Side vs. South Side: Which Side Rules? |
| August |
| TBD |
College Football Preview |
| September |
| TBD |
Professional Football Preview |
| November |
| 27 |
Holiday Gift Guide Part 1 |
| |
Thanksgiving Issue |
| December |
| 11 |
A Holiday Gift Guide Part 2 |
Integrated Marketing: Multiple Touchpoints, Maximum Impact
Download the PDF »
 |
IN THE PAPER: RedEye
Deliver maximum impact with highly engaging, innovative ads
- Inserts on Mondays, Thursdays and Saturdays
- Front-page adhesive iNotes
(includes a full-page ad)
- Shape-based iNotes
- Shape-based ads
- Shadow ads
- iWraps
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ONLINE: RedEyechicago.com
Reach our audience beyond print with new enhanced features like Mega Sudoku, MP3 downloads and viral video
- Leaderboard (728 x 90 pixels)
- Cube (300 x 250 pixels)
- Free-Form
- Monthly Newsletter emailed to 55,000+ readers
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ON THE TOWN: Events
Category sponsorships at more than forty signature and partner events offer one-on-one brand interaction
- Product sampling
- On-site activation
- In-paper and recap ads
- Email blasts
- Event listing and video feature on redeyechicago.com
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ON THE GO: Street Team
Generate brand awareness, launch new products and promote grand openings to nearly 900,000 commuters each day.
- 24 promoters based at the most highly-trafficked El stations
- Scripted street promoters
- Over 2,300 honor box rack cards blanketing the city
- Available as part of RedEye print packages or as stand alone marketing vehicles
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Maps
